A staggering six out of 10 young Brits are clueless about what the Yellow Pages are for, according to research. A survey of 2,000 adults revealed arange of 90sitems and experiences that left many Gen Zers scratching their heads - including Teletext, Walkman, and even the Windows 95 start-up sound.
The poll discovered that three-quarters of young Brits had no idea what dial-up internet was and many confessed they were baffled by CD-ROM encyclopaedias or AA route planners. The poll also showed they were unfamiliar with Saturday morning TV shows, floppy disks, disposable cameras, and the nostalgic ritual of blowing on a game cartridge to make it work.
The study was commissioned byMüller Corner to celebrate the comeback of its apple crumble-inspired yoghurt. To mark the occasion, the brand recently collaborated with 90s telly legend Timmy Mallett to craft a mural of the snack using iconic 90s memorabilia.
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Helen Carswell, spokesperson for the brand, said: "There's a reason the 90s was such a great time. It was a decade of bold flavours, chunky gadgets, and unforgettable TV and movie characters that are still revered today.
"From the snacks we enjoyed after school to the tech that felt like the future, everything came with a sense of excitement and simplicity that's hard to replicate today."
Also among the top 30 items from the 90s that Gen Z didn't recognise were chunky CRT TVs, MSN Messenger statuses, and overhead projectors in classrooms. VHS (Video Home System) tapes, the Argos catalogue, and the popular game Snake – a favourite among Nokia phone owners – also made the list.
Across all age groups, the things most associated with the 90s included The Spice Girls, Take That, and Blockbuster Video, as well as Saturday morning kids' TV and Art Attack.
However, the study revealed that many people reckon things were better in the 90s, citing less phone use (50%), more face-to-face interaction (47%), and more outdoor play (45%) as key reasons why.
What's more, over half of 25-34 year olds and 35-44 year olds felt snacks were tastier before the turn of the century-a sentiment even 38% of Gen Z agreed with. In fact, 25% of all those surveyed said they'd love to munch on 90s snacks today.
While 69% of adults feel today's technology is more convenient, they also think it's less fun than it was in the 90s. As a result, 49% confessed that, given the chance, they would happily go back in time to live their life in that decade.
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